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The Blender attraction capitalizes on the popular game format of the American Gameshow, but has
several key features that set it apart from other gameshows. It has tremendously
broad appeal and is the most participatory gameshow available.
The most important of these distinguishing features
are:
TEAM PLAY
Unlike Jeopardy (and most other gameshows),
contestants play in teams, not as individuals. The game is all about friends
and family members pooling their knowledge. The questions are even written
in a manner to facilitate this collaboration.
IMAGES OVER TEXT
Unlike text-based trivia games (e.g. Jeopardy),
the Blender is about the combination and juxtaposition of images. This
makes it much more accessible, even children and non-English speakers
can be on the playing field.
MULTI-STRIKE
In Jeopardy, if one contestant hits his answer
button, the other contestants are "locked out" and may not answer. In
the Blender, any contestant-team that answers the question correctly gets
credit in the computer database. This is a much more inclusive way to
play that gives players more successes than failures.
VARIABLE CONTENT
The Blender dishes up different content to different
groups of people. Different content packages are available for different
markets including young adults, families, corporate team building, industry
specific conferences, etc. The structure of the game has universal appeal
and the content can be written to match any theme, message, or audience
sensibility.
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