Imagine a large
field crowded with gigantic, brilliantly
colored games. The air vibrates with thumping,
high-ener gy music A scoreboard keeps track
of which team of co-workers is racking up
the most points. After two hours, scores
are tallied, awards are given and players
discuss what they have learned. It's not
your typical company picnic.
It is a scene created and produced by
Benicia-based Total Rebound. For about
$50 a head, founder and owner John Wilkinson
and his staff will create a fun-filled
environment where employees learn team-building
skills to take back to the office. "People
are tired of white wine and canapes as
a party," Wilkinson said. "The
ages of workers in the Silicon Valley are
much younger, 22 to 40, and they want active
participation. We recognized this and started
developing organized competitions."
What is now a $1.9 million enter prise
began with Wilkinson's first experience
bungee jumping. At 33, he abandoned his
career in the hotel business and created
Total Rebound. It was California's first
state-approved bungee jumping organization
in 1991.
The new form of risky recreation drew
a large crowd, so Wilkinson decided to
devise a way to entertain them. He bought
an Orbotron (a human gyroscope) and built
a Velcro wall to cling to after they launched
themselves off a mini-trampoline. Today,
he and his 150 fuil- and part time staff
use the inflatable obstacle course, Gladiator
Pedestal Joust, Human Shuffle Board, Velcro
Drag Race and more than 70 other games
to coordinate corporate picnics. "One
of our hottest games right now is surgery," Wilkinson
said. That game is similar to the children's
one, only thousands of times larger. Two
teams of players use gargantuan tweezers
to lit huge bones out of a giant inflatable
patient.
Total Rebound has nearly doubled in sales
every year since it started renting interactive
games and hosting corporate picnics, Wilkinson
said. In January 1996, Wilkinson opened
a Total Rebound office in Oahu, Hawaii,
and in November he started the manufacturing
company Toy Works in Sacramento. The research
and development for new games is done in
Benicia and then manufactured in Sacramento.
Competition in interactive game rentals
have increased since 1994. It is now a
$5 million category and Wilkinson estimated
that Total Rebound's market share will
dip this year to an all-time low of 70%.
He is focusing his product line away from
strictly inflatable games to those that
combine bungee cords, metals, ropes and
other materials. The goal is to keep coming
out with new games so his repeat customers
do not get bored. "Everything you
can do with air and vinyl has been done," Wilkinson
said. "It's still great to have a
giant 30 foot inflatable slide for a picnic,
but it's not new." By November, Total
Rebound will release at least eight new
games. While other companies may rent out
interactive games, Wilkinson said Total
Rebound is the only compnny that designs
the games, and uses them to improve team
work among a company's employees. "[Employees]
don't think, 'Oh, they are trying to make
us work together better.' It just happens," Wilkinson
said.
While Total Rebound will host parties
as small as 20 people, Wilkinson boasts
of having hosted a 6,000-person picnic
at the Moscone Center for Microsoft using
60 interactive games simultaneously. His
largest event was last summer, with 11,000
employees from San Jose-based Cisco Systems. "A
lot of our games are geared toward breaking
down barriers," Wilkinson said.
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